Advanced Search Engine Optimisation

This is an advanced workshop designed for those who already know the basics of search engine optimisation and want to move their knowledge to the next level.

It is the ideal “next step” if you’ve attended Web Academy or if you’re a web designer who wants to learn more advanced solutions.

This workshop will give participants the confidence, skills and techniques to improve the visibility of their website in the search engines.

It's not a workshop for beginners; we're assuming you know the basics of SEO and are seeking to move your skills up to the next level for the benefit of your business.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine marketplace.

Prior to the event, every delegate will receive an individual website review and action plan with specific suggestions from Susan Hallam for improving their website visibility.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s online library of Advanced SEO Resources.

Seminar Programme

* Update: what’s new in search engine marketing
* Advanced Search Engine Optimisation Strategies
* Innovative techniques for building inbound links
* What about purchasing inbound links
* Jump starting poorly ranking websites
* Practical new keyword analysis tools and techniques
* Don’t be afraid of Latent Semantic Indexing
* Latest Google Webmaster Central developments
* Exploiting Web 2.0 and new media marketing
* How to use Blogging as an SEO tool
* Localisation and getting found in Local Search
* Techniques for increasing conversions rates and sales
* Staying out of trouble with search engine
* PPC and Bid management tools

The Trainer
Susan Hallam is one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry. She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.

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