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Does neuromarketing work?

Is neuromarketing rubbish or does it actually work? Graham Lawton of New Scientist and Dr Mike Page discuss.

A marriage of market research and neuroscience that uses brain-imaging technology to peek into people's heads and discover what they really want. Is neuromarketing rubbish or does it actually work? Graham Lawton and Mike Page discuss the results of a neuromarketing experiment conducted using the front cover of New Scientist and its implications for the modern consumer society.


Graham Lawton | talks
Dr Mike Page | talks


Date and Time:

4 October 2011 at 7:00 pm


1 hour 30 minutes



The Royal Institution of Great Britain
21 Albemarle Street
+44 20 74 09 29 92

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£10 standard, £7 concessions, £5 Ri Members

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