Chasing the Digital Wave: International Lessons for the UK 2015 Election Campaign

This event will explore how digital campaigns around the world have impacted on elections and what the UK can learn.

In a digital age where online applications become verbs - do you tweet? - and where physical actions are deemed offline and out of the loop, how do we adapt to a reality turned on its head? For politicians and campaign teams this is a very real problem. This all day event, organised in association with the University of Manchester, will look at how politicians from around the world have used digital technology to enhance their campaigns and how this has impacted on elections, for better or for worse. A panel of leading academics and practitioners, with experience at the centre of presidential and parliamentary election campaigns, will provide an insight into both the thought behind and the realities within this constantly shifting digital wave.

~~ SCHEDULE ~~

10:00 – 11:15: KEYNOTE ADDRESS

"Technology in the 2012 US Election: The Normalization of Digital Media"
Prof. Bruce Bimber, University of California, Santa Barbara

11:15 – 11:30: COFFEE BREAK

11:30 – 13:00: INTERNATIONAL PERSPECTIVES ON DIGITAL CAMPAIGNS

"Cyber-campaigning at the 2011 Danish general election campaign:
How candidates and voters make use of cyber-campaigning tools - and the electoral effect of this"
Kasper M. Hansen and Karina Kosiara-Pederson - Department of Political Science, University of Copenhagen, Denmark

"Poland’s 2011 online election campaign: new tools, new professionalism"
Darren Lilleker - Bournemouth University, United Kingdom
Karolina Koc-Michalska - Sciences Po, Paris, France
Pawel Surowiec - Bournemouth University, United Kingdom
Pawel Baranowski - Wroclaw University, Poland.

"Why do candidates use online media in constituency campaigning? An application of the Theory of Planned Behavior"
Frank Marcinkowski, Julia Metag and Carolin Wattenberg - Department of communication, University of Munster, Germany

"You’ve Got (No) Mail: How Parties and Candidates Respond to Email Inquiries in Western Democracies"
Cristian Vaccari - University of Bologna, Italy

13:00 – 13:45: LUNCH

13:45 – 14:30: KEYNOTE ADDRESS

"French Elections"
Prof. Thierry Vedel – CEVIPOF, Sciences Po, Paris

14:30 – 14:35: Break

14:35 – 16:15: DIGITAL CAMPAIGNS IN ACTION (panel discussion)

• Michael Turk – President, Opinion Mover Strategies, US
• Benoit Thieulin – Director, La Netscouade, France
• Alan Barnard – Director, BBM Campaigns
• Sue Inglish – Head of Political Programmes Analysis, BBC

Speaker(s):	Professor Bruce Bimber | talks Professor Thierry Vedel | talks
Date and Time:	22 November 2012 at 10:00 am
Duration:	Full Day
Venue:	Portcullis House Opposite Palace of Westminster London SW1A 2LW Show map
Organised by:	Hansard Society See other talks organised by Hansard Society...
Tickets:	FREE
Available from:	http://digitalwave.eventbrite.co.uk

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