Why Poverty?: Covering poverty in an indifferent world

This event is part of Why Poverty?, a cross media event, online and on TV, using films to get people talking about poverty.

This event is part of Why Poverty?, a cross media event, online and on TV, using films to get people talking about poverty.

In 1984 the world was shaken by the images of the famine in Ethiopia, described by Michael Buerk in his report for the BBC as "a biblical famine in the 20th Century" what followed was a global call to action. Live Aid organised by Bob Geldof and Midge Ure reached an estimated global audience of 1.9 billion and raised £150 million.

The images of the famine in Ethiopia were shocking, but nearly 30 years on, is the public immune to graphic imagery? How do you communicate poverty in the modern media landscape?

Much criticism has been levelled at Live Aid but there is no doubt that it galvanised a generation in a way that has not been done since. Join us as we discuss whether a message on poverty can harness global attention in a world more connected than ever before, and what the role of public figures should be.

With:

Jamie Drummond, co-founder and Executive Director of ONE, a grassroots advocacy and campaigning organisation that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressuring political leaders to support smart and effective policies and programs.

Additional panelists to be confirmed.

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