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Worskshop looking at modern marketing techniques.
Open Sauce workshops are for companies interested in new marketing techniques that emphasise collaboration with customers and other stakeholders.
As well as demystifying some of the trends surrounding this area (blogs, the blogosphere, RSS feeds, consumer generated media, podcasting) we look at the bigger issues involved in the growing world of open source marketing, such as consumer control.
The sessions are fun, practical and easy going. We use lots of case studies showing how companies such as Microsoft, Converse, GM and Nike are using these techniques, as well as examples of those caught out.
The sessions also include exercises designed to help you add a little bit of Open Sauce to your next marketing plan or brief.
Price of admission will be £125 for corporates, £50 for non-profits. (Plus VAT).
Speaker(s): |
Mr James Cherkoff | talks | www |
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Date and Time: |
18 March 2005 at 9:00 am |
Duration: | Half Day |
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Venue: |
The Hub |
Organised by: | |
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Tickets: |
£50 - £125 |
Available from: |
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Sounds great
Posted at 12:14 AM on 25 February, 2005 by Billy Clark
Sounds great. Hope you get a good audience. Maybe you could comment here to tell us about it afterwards?