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Czech Dream: Director Q&A

The director and producer of Czech Dream, discuss the documentary, about the creation of a fake hypermarket.

A provocative and highly entertaining documentary about the media, marketing and the urge to shop and consume. With the trend for hypermarkets sweeping the Czech Republic, film students Vit Klusak and Filip Remunda created a huge advertising campaign for a fake one, complete with brand philosophy, special promotional offers, jingles and a website. In reality, all that exists is the façade of such a store, situated on a plot of open land. Can their thoroughly crafted hoax lure a public already well-served by such establishments? Watch, learn and be amazed, as these two Czech dreamers deliver a timely lesson on the power of media manipulation and the limits — or lack thereof — of our materialistic hunger.


Filip Remunda | talks | www
Irena Taskovski | talks | www


Date and Time:

24 June 2005 at 6:30 pm





Institute of Contemporary Arts (ICA)
The Mall
+44 20 79 30 36 47

More at Institute of Contemporary Arts (ICA)...




Available from:

ICA Box Office: 020 7930 3647

Additional Information:

Dirs Vit Klusak, Filip Remunda, Czech Republic 2004, 87 mins, Cert 15 (tbc)

‘an ingenious affair’ The Guardian
‘hilarious and fascinating…painfully, shamefully funny’ Total Film, 4 stars
‘An original, cheeky treatise on capitalism, with more than a whiff of exploitation……’ Variety
‘It may well be the funniest European film of the year’ The Economist

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