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The Silk Road to Success: The Secret Ingredient of Success

How have Asian entrepreneurs broken away from the local ‘balti house’ or ‘corner-shop open-all-hours’ stereotypes into the mainstream business sectors in the UK? Benefit from the lessons learnt by some of the most successful innovators in this sector.

  • Karan Bilimoria - Founder of Cobra Beer and London’s Entrepreneur of the Year 2003
  • Zahid Qasim - Owner of the Café Lazeez fusion restaurant chain in London and Birmingham
  • Sir Gulam Noon MBE - Chairman of Noon Products Limited

Part of a season of panel discussions about Asian Business and Creativity in Britain Today in the Conference Centre.

Asian food, culture, design and products have never been more popular in Britain. How did this ‘Asian revolution’ come about? Why are Asian entrepreneurs, designers and artists so influential in Britain today? And how can British firms tap into the increasingly affluent Asian market?

If you’re an aspiring entrepreneur with good ideas, hear leading players reveal the secrets of their success. Take the opportunity to put your questions to the panellists.

The discussions will be chaired by Ms. Parminder Vir, Head of Diversity at Carlton Television and Adam Shaw, presenter of BBC2’s Working Lunch.

A drinks reception and a private view of the Silk Road exhibition will follow each event. This is included in the price.

These events will inspire and motivate young British entrepreneurs - both within the Asian community and outside. I encourage all Londoners to support this programme.

Atma Singh, Policy Adviser - Asian Affairs
Mayor’s Office, Greater London Authority


Lord Karan Bilimoria | talks | www
Zahid Qasim | talks
Sir Gulam Noon MBE | talks


Date and Time:

11 May 2004 at 6:30 pm


1 hour 30 minutes



The British Library
96 Euston Road
+44 20 74 12 72 22

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£10 (concessions £7.50)

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Concessions are available for 18 years and under, senior citizens, full-time students, unwaged (ES40), Camden Leisure Cardholders and Friends of the British Library.

Seats on the front row or by the central aisle can be reserved for patrons with disabilities, subject to availability.

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Once performances have started we are unable to admit latecomers.

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