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Essential Guide to Marketing

A unique short course in marketing and self-promotion for creative people.

In a series of imaginative workshops this course aims to guide you through a series of marketing ideas and theories. Whether you are promoting yourself, a business, an exhibition or arts project the ability to generate media interest and raise your profile through developing marketing materials and strategies will aid you in making a success of your practice or creative venture. Areas covered will be self-promotion, developing eye catching publicity material, contacting the press, devising publicity stunts, using the internet, developing mailing lists, connecting with your audience or clients, and planning a marketing campaign. Lectures and group discussions will be accompanied by short creative workshops to help you understand the needs of your customer.


Ms Alison Branagan | talks | www
Alana Pryce | talks | www
Kathleen Hills | talks


Date and Time:

3 April 2007 at 6:00 pm


2 hours 30 minutes



Central Saint Martins College of Art and Design
Southampton Row
+44 20 75 14 70 15
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Organised by:

Alison Branagan
See other talks organised by Alison Branagan...




Available from:

Email: shortcourse@csm.arts.ac.uk
Tel: 020 7514 7015
Visit: www.csm.arts.ac.uk

Additional Information:

For information can be found about entrepreneurship, self-promotion, marketing and business start-up at www.alisonbranagan.com

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