Branding and Environmental Issues

How do brands and agencies communicate to people in an
environmentally friendly way whilst maintaining sales?
Would brands be better off spending their money on actually helping the environment and not wasting it telling people they help the environment? Whose responsibility is it to push sustainability up the corporate agenda?

Six panel members from around the world will take a look at how clients and agencies are approaching the issue of sustainability.
Speakers so far include :
Juan Carlos Espinosa, Ideograma ideograma.com
Russell Davies, Open Intelligence Agency,
openintelligenceagency.com and russelldavies.com
David Hiatt, Howies, howies.co.uk

Each speaker will give a brief synopsis of the general environmental situation in their country or region and show examples of creative work that demonstrates best practice in sustainability. A panel discussion will then be opened up to the audience for questions.
The Forum takes place during Week One of Congress, when entries to the D&AD Global Awards are being judged at ExCeL in Docklands. We are delighted that several international jury members are speaking
and that the audience will include many other leading creative practitioners from around the world.
There will be a post-lecture bar from 8.30pm to 10pm.

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