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Consumer segmentation - consequences for branding & advertising : To understand consumers´
actions and attitudes toward food and health we must shift from demographic to psychographic segmentation models
How to Apply Growth Trends in Healthy Marketing
Presenter: Neal Cavalier-Smith, Managing Director of the Healthy Marketing Team. The Healthy Marketing Team is a co-initiative of Consumer Data experts Health Focus Europe and international branding agency Design Bridge.
The HMT answers clients needs to go from Consumer Data to Brand Success combining Consumer Data and Market Trends with Targeted Branding and Design to bring Better targeted products, faster to market
Presentation:
Consumer segmentation - consequences for branding & advertising:
To understand consumers´
actions and attitudes toward food and health we must shift from demographic to psychographic segmentation models. How do you communicate with the consumer and what effects will it have
on consumer perception.
Speaker(s): |
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Date and Time: |
23 October 2007 at 9:00 am |
Duration: | 1 hour |
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Venue: |
Royal Horseguards Hotel |
Organised by: |
Healthy Marketing Team |
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Tickets: |
£149.50 |
Available from: |
http://www.healthyfoodssummit.com/ |
Additional Information: |
http://www.healthyfoodssummit.com/who_should_attend.php |
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