Text full multimedia monochrome

First time here?

Find out more about how The Lecture List works.

Coronavirus situation update

Our lecture organisers may or may not have had time to update their events with cancellation notices. Clearly social gatherings are to be avoided and that includes lectures. STAY AT HOME FOLKS, PLEASE.


Find out what you can do to keep The Lecture List online

Pay Per Click Advertising for Property Investors

Find out how the experts make more money by using successful Pay Per Click (PPC) advertising on Google, Yahoo, and MSN.

This in-depth practical How To Workshop will teach you the strategies and skills to become a savvy PPC advertiser.

About this Pay Per Click Training Course

This course will guide you through the essentials of planning and optimising your PPC advertising. Using latest techniques and strategies you will understand how to get well qualified visitors to your website, how to get high conversion rates, and how to take advantage of this hugely cost effective route to market.

It's not a workshop for absolute beginners; we're assuming you have already have set up a Google Adwords account, and may have tried setting up adverts with varying degrees of commercial success.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving Pay Per Click marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s online library of Pay Per Click support resources.

Seminar Programme

* Overview of the main PPC providers
* How to set up successful PPC campaign structures
* Identifying high performing keywords that drive sales
* Bidding strategies specific to your business model
* Understanding the Google Quality Score
* Defining your bid strategy
* Taking advantage of demographic targeting, positional preferences, ad scheduling and other powerful techniques
* Copywriting perfect ads to increase your click-throughs
* How and when to use Keyword Insertion tools
* What to measure, and how to do it effectively
* Increasing your PPC conversion rates with landing pages
* Researching your competitor’s PPC campaigns

The Trainer
Susan Hallam is a Google Adwords Certified Professional, one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.


Mrs Susan Hallam | talks | www


Date and Time:

4 February 2008 at 9:00 am


Full Day



Loughborough Innovation Centre
University of Loughborough
Epinal Way
LE11 3EH
0115 933 5640
Show map

Organised by:

Hallam Internet Ltd
See other talks organised by Hallam Internet Ltd...




Available from:


Register to tell a friend about this lecture.


If you would like to comment about this lecture, please register here.


Any ad revenue is entirely reinvested into the Lecture List's operating fund