Building the fashion brand : Insiders guide to licensing

Licensing can be a great way to build your brand and your bank account! But is it feasible to license your name as a small company? And where do you start! Is there anywhere to go for advice?

Licensing can be a great way to build your brand and your bank account! But is it feasible to license your name as a small company? And where do you start! Is there anywhere to go for advice?

This joint event with Centre for Fashion Enterprise and Own-it will look at how licensing can be part of a strategic approach to building your brand and visibility in the market. Licensing your name can be an effective means of breaking into new products and lines without the burden of identifying new production facilities, sales agents and marketing machinery for these new products. But how does licensing work? How can you find and agent? And what are the pitfalls (if any) to look out for?

This stimulating event will draw together practitioners and experts in licensing to explore:
·What is a brand?
·How can you keep control over your brand name?
·Why other companies and products want to be affiliated with the fashion sector?
·What products/sectors should you be approaching?
·What is the licensing 'process'?
·How do you choose the right company?
·How much input can you have into the licensing process?
·How can you keep the quality of your brand?
·What are the common mistakes companies make?
This event is a must for creative companies in the fashion industry who would like to build their business and their brand.

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