Dragon’s Den Essentials - Trademarks and Patents explained

This seminar will explain the importance of trademarks and patents and how you can improve your business through rights management.

Time: 6-9pm (6:00 – 8:00pm presentations followed by drinks/networking until 9.00pm)

Trademarks and patents can be the most valuable assets of your business and are frequently the topic of painstaking interrogation at Dragon’s Den. But where exactly lies the value of a patent – why is it crucial for an investor to know that you have registered a patent for your innovative product or developed a strong brand backed up by registered trademarks? This seminar will explain the importance of trademarks and patents, the difference between those and other Intellectual Property Rights, how the registration process works and how you can put value in your business through smart rights management.

Whether you are an inventor or a fashion designer, this seminar will give you the knowledge and stamina to get it right should you ever be asked those crucial questions in Dragon’s Den.

Topics covered include
- Introduction to trademarks and patents – what is eligible to register, how to register, do you need to get a lawyer involved, how much do you have to spend to protect these rights
- How can trademarks and patents add value to your business – and subsequently attract investors?
- The difference between trademarks and patents and other intellectual property rights
- The building of a brand through trademarks
- Registered and unregistered trademarks
- The pending patent and what it means

The seminar is organised by Own-it in collaboration with UK IPO.

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