Where music really makes its money – monetising the act

Ways of building a brand for musicians and bands and how you can use your IP to maximise income.

When: 17.06.09 at 18:30
Where: Podium Lecture Theatre, London College of Communication, Elephant & Castle, London, SE1 6SB
With income from sales of records declining, bands and their managers have to either find additional ways of making money or focus on areas hitherto they may not have prioritised. Online networking and user generated content sites such as MySpace and YouTube have enabled many musicians and bands to share work with others and promote their music, but how can they turn their virtual popularity into real cash?

This event will discuss ways of building a brand for musicians and bands, what role gigs can play to sell music and merchandise to fans, and how you can use your IP to maximise income.

The chair of the event is Kwaku, founder of the Black Music Congress (BMC).
Speakers include:
Richard Antwi, director of Levels Entertainment.
Anthony Hamer-Hodges is probably best known as the manager of R&B/soul singer-songwriter Nate James. A seasoned music industry player, who has been a DJ, journalist and record company manager, he was listed in the Top 10 Rising Entertainment Executives Courvoisier Future 500 in 2007. His company, >4 Ltd, specialises in strategic management of international release campaigns to deliver profile, profitability and success.

Admission is free, however places are limited. To reserve your place you must register and book online at: http://www.own-it.org/events/where-music-really-makes-its-money-monetising-the-act

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