Mainstreaming Fairtrade: Issues and Impacts

A panel of experts will discuss the issues and impacts of Fairtrade's increasingly mainstream position.

IN CONVERSATION:
Paul Chandler, Chief Executive of Traidcraft
Sophi Tranchell, Managing Director of Divine Chocolate
Barbara Crowther, Head of Communications and Policy at the Fairtrade Foundation

The estimated value of retail sales of Fairtrade products in the UK has increased from £16.7m in 1998 to £712.6m in 2008. That’s a whopping 42-fold increase over 10 years and clearly shows that Fairtrade is no longer a niche market. What are the impacts of Fairtrade capturing greater market-shares year on year? Will Fairtrade become the norm? Is the mainstreaming of Fairtrade sidelining some of Fairtrade’s pioneers? Are there degrees of more-fair and less-fair Fairtrade? Should we celebrate the mainstream’s increasing conversion to Fairtrade, or should we beware of ‘greenwashing?’

Join our panel discussion with audience Q&A at St Mary-le-Bow Church, Cheapside EC2V 6AU, at 6.05pm. The formal proceedings will end by 7pm but free Fairtrade wine will be served afterwards.

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