Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World

Department of Management public lecture

This is an overview of Professor Cusumano's new book Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World, prepared for the 2009 Oxford Clarendon Lectures in Management Studies. The focus is on how managers can tackle the simultaneous challenge of "innovation and commoditization" in markets often subject to unpredictable change and disruption. Professor Cusumano positions each principle against other concepts associated with 'best practices' and competitive advantage but which he believes are less valuable than they seem.

Michael A. Cusumano is the SMR Distinguished Professor of Management and head of the Behavioral Sciences Area at the MIT Sloan School of Management as well as Professor of Engineering Systems, MIT School of Engineering. He is also a director of Patni Computer Systems (India) and Eliza Corporation (USA), and a board advisor to FixStars Corporation (Japan).

Register to tell a friend about this lecture.

Comments

If you would like to comment about this lecture, please register here.

©2003-2006 Niminim Limited. Created by

Any ad revenue is entirely reinvested into the Lecture List's operating fund