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LSE public discussion
Comparing Google to an ordinary business is like comparing a rocket to a wheelbarrow. No academic analysis or bystander's account can capture it. Now Douglas Edwards, Employee Number 59, takes us inside the Googleplex for the closest look you can get without an ID card, giving us a chance to fully experience the potent mix of camaraderie and competition that makes up the company that changed the world. Edwards, Google's first director of marketing and brand management, describes it as it happened. From the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners to the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently), through the physical endurance feats of the company's engineers (both on and off the roller-hockey field) to its ethos to always hire someone smarter than yourself. Doug Edwards captures for the first time the unique, self-invented, culture of the world's most transformative corporation.
This event marks the launch of I'm Feeling Lucky: The Confessions of Google Employee Number 59|.
Douglas Edwards was the first director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users.
Suggested hashtag for this event for Twitter users: #lsegoogle
Speaker(s): |
Douglas Edwards | talks |
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Date and Time: |
20 July 2011 at 6:30 pm |
Duration: | 1 hour 30 minutes |
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Venue: |
Hong Kong Theatre, Clement House |
Organised by: |
London School of Economics & Political Science |
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Tickets: |
Free |
Available from: |
This event is free and open to all with no ticket required. Entry is on a first come, first served basis. For any queries email events@lse.ac.uk| or call 020 7955 6043. Media queries: please contact the Press Office if you would like to reserve a press seat or have a media query about this event, email pressoffice@lse.ac.uk. |
Additional Information: |
From time to time there are changes to event details so we strongly recommend that if you plan to attend this event you check the listing for this event on the LSE events website on the day of the event. |
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